How to build a rally?

AKK Sports Ltd is a marketing company wholly owned by AKK-Motorsport ry, the Finnish Automobile Sport Federation. We at AKK Sports may be relatively unknown to many, but our national and especially our international events, like Arctic Rally Finland and Rally Finland, are probably familiar to most sports fans.

Our mission is to produce quality motorsport experiences for Finns, for our international guests and other stakeholders to enjoy year after year.

We are probably best known as the organization behind Rally Finland. Jyväskylä, which is the hub of the rally, has become a second home to us. The 70th Edition of Rally Finland will take place during the autumn this year and promises to offer a great show to all the fans around the world. 

We want to be an event that is reliable, responsible and easy to approach. These values are reflected in our operations as openness and quality service offering. In addition, we like to connect people and be involved in creating the most varied stories you can imagine. Those stories are often life-long and the celebration of the 70th Edition of Rally Finland this year reminds us that the key to create and perpetuate great events is passion.

In addition to Rally Finland, we are visible on the national level in the Finnish Championship series in rallying, rallycross and racing. Our professional skills also include TV production services. The AKK driver path, built under the Flying Finn concept and the insignia, is present in different ways in all of our projects.

First and foremost, we want our events to offer motorsport entertainment to everybody from toddler to senior. It is important to us that the spectators, officials and competitors alike can enjoy our action-packed events in skillfully managed settings. We have always strived to make our events as safe as possible both for our spectators and competitors.

We highly appreciate the dialogue that we have had and continue to have with different parties to improve the safety of the events. We hope that the dialogue will remain active also in the future. We also will continue our work for more environmentally responsible motorsport. Both the Finnish Federation and Rally Finland, have achieved the highest level of the three-level FIA Environmental Accreditation system.

We at AKK Sports will continue to improve ourselves in order to be able to offer the best possible experiences with motorsport, equally for everyone. You are warmly welcome along, whether as a spectator, competitor, partner, service staff member or official – come and have action-packed time with us and create your own motorsport story!

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